Cupcakes as swag: The Help DVD publicists send "autographed" cupcakes to lots of UK media

Twitter is full of all sorts of UK media like Glamour UK, Empire Magazine and Stylist (to name a few), who says they're peach-flavored cupcakes, who've received The Help promotional cupcakes "autographed" by cast members. Even with a closeup view, the only one whose name I'm sure of is Viola Davis. An interesting strategy for PR that apparently works!

The Help: Caramel Cake

Do you ever read a book or watch a movie that has some sort of delicious looking dessert and just imagine how it would taste if it was real? Well the blog Domestic Fits created a cupcake version of Minny's famous Caramel Cake as raved about in this year's IT Book, The Help.

Originally she crafted a full size Caramel Cake but for the cupcake version she had to tweak the recipe a bit. In looking over the recipe I found it very simple to follow and will definitely have to try it out. Check out the recipe for yourself here!