Georgetown Cupcake to open February 11 in SoHo, New York City, plus Super Bowl cupcakes

This just in from Village Voice food blog Fork in The Road, something that's been hinted at for months now: the opening of famous cupcakery Georgetown Cupcake at 111 Mercer Street in SoHo in New York City:

"In addition to our flagship location in Georgetown, we ship our cupcakes nationwide, and the number-one shipping destination for our cupcakes was New York City," explained Katherine. "We were also driving cupcakes up to New York City frequently for large parties and events. We had so many people asking us to bring Georgetown Cupcake to New York, so when we found the perfect spot in Soho, it was a very easy decision for us."

The shop will officially open on Saturday, February 11, and will feature the sisters' signature baked goods, including their most popular seller, the red velvet cupcake, and flavors including salted caramel and peanut butter fudge. The sweet treats will be baked daily on-site and packaged in the sisters' signature pink boxes.

And expect to see the new shop making a cameo on the television show. "We're filming a special episode on the construction and lead-up to the grand opening of our Soho shop so people can see what really goes into starting a bakery from scratch, and we'll also be filming new episodes of the show in Soho in the spring, as well as in D.C.," notes Katherine. Adds Sophie, "We're so excited to finally be opening in Soho! We can't wait to meet everyone and hope that everyone has a chance to visit and enjoys our cupcakes."

My first home in New York was a dorm at 240 Mercer Street so I'm looking forward to checking this out, though SoHo is probably the most oversaturated cupcake bakery area of Manhattan now, with Billy's Bakery, Little Cupcake, Ivy Bakery, Baked by Melissa and SoHo-adjacent Molly's Cupcakes and Sweet Revenge. I hope the lines aren't as gargantuan as they are in DC; the last time I was in Georgetown I didn't have two hours to wait. Here are the Super Bowl cupcakes they're selling, via their Facebook page.



More info on them: "Each cupcake is a Valrhona chocolate cupcake, filled with dark fudge and frosted with green-tinted butter cream “grass.” The cupcakes are then decorated with fondant footballs, Patriots and/or Giants jerseys. For the Patriots, the fondant jersey has Tom Brady’s number on it, and for the Giants, the fondant jersey has Eli Manning’s number. Georgetown Cupcake Super Bowl cupcakes are available by pre-order only and are $2.75 each, $15 per half dozen, and $29 per dozen. These will be available for pick-up, local delivery, and national shipping." See georgetowncupcake.com for more information.