Twitter postings lead to Cupprimo Cupcake Wars appearance tonight!

From Austin Business Journal comes some cool news about Austin, Texas bakery Cupprimo that is a major reminder that social media is extremely important and is in no way just about reaching your local community, but about reaching the entire world:

“Cupcake Wars” usually chooses combatants from audition tapes, but producers approached Brown after following her tweets that constantly promote Cupprimo.

“I never dreamed [Twitter] would lead to such an incredible opportunity,” Brown said. “I know people in this business who have been trying to get on ‘Cupcake Wars’ for three years.”

And if you hadn't heard, Cupcake Wars is now casting for Season 5!

You can follow those Tweets @Cupprimo on Twitter and also find them on Facebook and cupprimo.com and watch them tonight on Cupcake Wars on the Food Network. They're located at 8650 Spicewood Springs Rd Suite 105 in Austin and can be reached at cupprimo at gmail.com and 512-335-7746.

Below are some photos from their Facebook page, including fun chalk art. They have Thin Mint cupcakes! Or had them yesterday. Again, keep up with their social media to know what flavors they have each day. "It is a thin mint cupcake, chocolate mint cake, filled with a magic concoction, topped with mint buttercream and of course, that persnickety little girl scout cookie." Sorry I couldn't grab a larger size of the photo (if anyone is making Girl Scout cookies, now is the time to email us those photos! cupcakestakethecake at gmail.com with "Girl Scout cookie" in subject line).